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Growing Cannabis Expertise Across Brands and Teams: Why Ascend Wellness Chose the Ganjier Product Specialist Program

In a short Q&A, Adrian O’Dougherty, VP, Learning and Development, Ascend Wellness, explains why the new Ganjier Product Specialist Program is the right training solution for key members of the AWH team and why investing in their people is so important.

Who is Ascend Wellness (AWH)?

AWH is a vertically integrated multistate cannabis operator with licenses and assets in Illinois, Michigan, Ohio, Massachusetts, New Jersey, Pennsylvania, and Maryland. AWH owns and operates dispensaries and seven state-of-the-art cultivation facilities, growing award-winning strains and producing a curated selection of products for retail and wholesale customers. AWH produces and distributes in-house branded products, along with products on behalf of its many brand partners

Why has AWH chosen to get Ganjier Product Specialist Training for its employees?

This GPS program invites deeper exploration and appreciation of cannabis, opening doors to more opportunities in an expanding industry for trainees and further destigmatizing cannabis overall. Ascend is home to some of the most dedicated cannabis professionals in the industry, and we are thrilled to be able to offer our employees this level of education and industry certification.

Who is taking GPS inside of the company and why were they chosen for this?

Leaders and individual contributors from our Market and Commercialization teams, to grow knowledge that is immediately applicable to their day-to-day work at AWH.

What is AWH’s philosophy on creating a great company culture / developing their people?

Here we grow! At Ascend we’re all about learning together and supporting each other, making sure everyone feels valued and can reach their full potential. By creating a culture of growth and respect, we not only help each other thrive but also build a stronger, more innovative team.

To learn more about how this program can elevate and empower your team, click here—or feel free to schedule some time to speak with us about your unique training and development needs.

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